Wednesday, November 17, 2010

10 benefits of clear and concise business communication

As I learn more about business and communication, I've picked up on two key ideas:
1)  People have short attention spans, and
2)  "Misinterpretation is a phenomenon of communication."
            - Jane Lorand

To overcome these barriers and communicate your message effectively,
1)  Get to the point, and
2)  Eliminate ambiguity in your message

Be clear and concise.

Here are what I think are the top ten benefits of being clear in concise in business communication (not listed in any particular order):

1. Reduce the chance of misinterpretation of your message. Clarity eliminates ambiguity and confusion.  Ensure alignment of everyone involved.

2. Set the precedent for organizational structure with the people you are working with. From the beginning, establish clear and concise communication and encourage others to follow suit. When everyone on your team communicates effectively, the work is more organized and efficient.

3. Your coworkers, business partners, and employees will have more trust and confidence in your leadership skills. Being clear and concise displays your clarity of thought. People have more confidence in what you say because it shows that you know exactly what you are doing and what needs to be done. Build trust, strengthen team cohesion, and create a more productive working environment.

4. Your coworkers, business partners, and employees will have more confidence in themselves. People are more self-assured when they understand exactly what they are supposed to be doing and why they are doing it. Confidence leads to higher quality work.

5. Maintain your audience’s interest and attention. Don’t bore people with lengthy explanations. Cater to people's short attention spans.

6. Clarify your ideas to yourself. By communicating a clear message to others, you first have to make it clear to yourself. Ensure that your message is coherent before you share it with others.

7. Create a more knowledgeable workplace.  Spread knowledge and increase understanding among everyone. Create a smarter, well-informed, more productive workplace.

8. Save time and maximize efficiency. Valuable time is wasted when it is spent trying to decipher a complicated message.

9. Maintain focus.  When you don’t convolute your ideas with extra words, you can get straight to the point and eliminate tangents. Everyone understands exactly what needs to be done.

10. Easier to point out flaws or weaknesses and identify where improvements need to be made. It is difficult to make improvements and get feedback for a complicated business plan. A coherent message is easily broken into components to analyze and improve upon.


  1. Fonebell is an India based Communication firm. It's offering Business Communication System, Call Center Services, Call Handling Solution, cloud telephony services and more.

    Fonebell Business Communication System | New Delhi, India - 110058 | 1800 3000 1127

  2. I am always stressing the need for clear and compelling communication. Great article.
    Attracting shareholders and capital is all about communicating clearly and compellingly. 80% of companies believe they tell a compelling story but only 8% of investors agree with them. There is only one way to know for sure if investors find your communication clear, test it. provides on demand investor feedback. Investor Testing is kind of like high a tech focus group only better.

  3. Small businesses have identified the following as their top challenges.The Fonebell Business Communications System can help your business address each of these issues? Improving operational efficiency and productivity? The Fonebell Business Communications System simplifies communications and provides unique features that help employees save time and work more productively.
    Business Communication System

  4. LeadNXT is the most experienced Cloud Telephony Company in India, who offers complete business communication services to keep your customers satisfied and happy.

  5. Thanks For Sharing information.Environmental Strategy Consultants is an Air Quality consulting firm offering multidisciplinary technical and regulatory support; air permitting application consulting and negotiation.We aim at customer satisfaction.

  6. For the success of any business, communication is an important aspect and so we should focus on better Business Communication modes. It is just like a blood running in our body for business.

  7. informative post! I really like and appreciate your work, thank you for sharing such a useful facts and information about importance of employee communications, keep updating the blog, hear i prefer some more information about jobs for your career hr jobs in hyderabad .

  8. Share great information about your blog , Blog really helpful for us . We read your blog , share most useful information in blog . Thanks for share your blog here .

  9. Enthusiastic beginning is very common in every sector when anyone enters into a new world. But it is very hard to keep such enthusiasm for a long time after huddles come out from invited sources. Read this blog and know more about this topic.

  10. Informative blog! I have learnt lot of things from your blog. Marino Sussich is very professional in the field of business from many years.